Long gone are the days when buying a toothbrush meant visiting your local drugstore and picking a manual brush from the shelves. Even the electric toothbrush marketing has changed, with companies like Goby, Boka, and others providing a direct-to-consumer model that makes buying the best toothbrush for you more convenient (and affordable) than ever.
So how do you know which toothbrush to choose?
After extensive personal use, I believe that the Goby toothbrush is the best new brand on the market. This review explains why.
Disclosure:Ask the Dentist is supported by readers. If you use one of the links below and buy something, Ask the Dentist makes a little bit of money at no additional cost to you. I rigorously research, test, and use thousands of products every year, but recommend only a small fraction of these. I only promote products that I truly feel will be valuable to you in improving your oral health.
Benefits of Electric Toothbrushes
Before you decide whether to buy a Goby toothbrush, you may still be wondering if you need an electric toothbrush at all.
Well, the answer is yes, and there are two primary reasons:
1. Electric toothbrushes make up for poor brushing technique
No matter your age, it’s highly likely that you have poor brushing technique—even if you brush twice per day and change your toothbrush regularly.
Modern dentistry too often focuses on selling products and services. As a result the development of proper brushing technique is often neglected. In fact, the motion of brushing is more important than toothpaste when it comes to disorganizing bacteria on the teeth and preventing decay.
If you’re like most people, you’re probably brushing with a back-and-forth “sawing” motion, while also pressing too hard. This isn’t your fault, as few of us have been shown to brush with the ideal, circular motion. Likewise, we haven’t been told that brushing harder isn’t better—and that it can actually damage the enamel and cause gum recession.
An electric toothbrush makes brushing with proper technique automatic, since it does most of the work for you.
2. Electric toothbrushes are better at eliminating bad bacteria
Your oral microbiome is vital to the health of your teeth, mouth, and entire body. When good and bad bacteria aren’t balanced (i.e. there are more bad guys than good guys), the harmful bacteria can cause bad breath, tooth decay, and even gum disease.
Fortunately, because of the electric-powered bristles, using an electric toothbrush can reach and clean areas of your teeth that you may be missing with a manual brush.
Goby Toothbrush Pros
Goby allows you to buy direct
There are many “pros” of owning a Goby toothbrush, including its direct-to-consumer purchasing model that saves you both time and money.
Phillips (which owns SoniCare) and Proctor & Gamble (which owns Braun/Oral-B) are manufacturers that make toothbrushes and then sell them to retailers like Target, Costco, and Amazon at wholesale prices. The price you pay is much higher, however, to allow the retailers to make a profit on your purchase.
When you are able to cut out the retailer “middlemen” and purchase directly from Goby or other manufacturers, your costs are much lower than what you’d pay in a store. Even better, the product is shipped directly to your door.
Goby’s oscillatory motion is great at stain removal
Nearly identical similar to Oral-B models, Goby’s electric toothbrush uses an oscillatory motion. This sets it apart from brands like Sonicare or Boka, which uses sonic technology to create an ultrafast vibration of the brush head.
While sonic toothbrushes are more suited for plaque removal, an oscillatory motion is much better at eliminating stains and making teeth appear whiter, naturally.
Goby offers a subscription so you don’t have to remember to order replacement heads
When toothbrush heads become worn, they can damage teeth, making small abrasions that allow bacteria to enter and proliferate. Worn bristles can also cause or exacerbate gum recession.
Even with the best intentions, life sometimes gets in the way and prevents us from replacing our toothbrushes or toothbrush heads as often as necessary.
But with Goby’s subscription service, you never have to remember when to switch—or travel to a store to do so. When a new Goby’s toothbrush head shows up in your mailbox, just throw out the old one!
Goby’s subscription model allows you to choose whether you want to receive a replacement head every one, two, or three month cycles. With electric toothbrushes, I recommend you replace the head at least every 2-3 months (while manual toothbrushes should be replaced monthly).
Goby’s brush is virtually identical to Oral-B models, but without the price tag
The subscription for a Goby toothbrush costs just $60 for your initial purchase, which includes the toothbrush, a toothbrush head, a stand, the adapter/charger, and a brush head cover.
This is a huge savings over similar Oral-B models, which range in price from $70 to over $200.
Additionally, Goby’s brush heads ship to you for $6 each, with free shipping, and at whatever time interval you choose. Comparable Oral-B heads range from $8-16 each.
Goby cares about education and customer satisfaction
One of the things I love most about Goby is that they don’t forget about you after you make a purchase and has a strong focus on education.
Because larger manufacturers under corporate umbrellas sell to stores instead of people, they often don’t spend the resources on customer satisfaction. This differs completely from Goby and other companies that sell directly to consumers.
Goby sends regular emails and also mails educational materials with each subscription box—all with the intent to help you better care for your mouth and your toothbrush.
Goby Toothbrush Cons
In my opinion, there aren’t many cons of Goby toothbrushes.
The direct buy method isn’t attractive to everyone, neither is the style of the toothbrush. Goby doesn’t have quite the sleek look of some competitors, but I think its quality and benefits more than make up for that. (And you can still choose from several color options.)
Final Thoughts on the Goby Toothbrush
The Goby toothbrush and subscription service are the creation of a husband and wife team. Their goal goes beyond supplying product and includes making great oral care accessible to all. Goby donates a portion of all sales to the NYU College of Dentistry’s Global Student Outreach Program to help provide dental services to people in need around the world.
I appreciate the mission of Goby, as well as the excellent toothbrush they’ve created.
- Its oscillatory motion removes stains better than sonic motion toothbrushes.
- The subscription model allows you to receive replacement heads at the interval of your choice, without you having to remember to order.
- It’s priced lower than Oral-B but offers the same quality.
- Their company provides follow-up education and adds a personal touch.
For anyone under 40, or who’s focus on stain removal, the Goby electric toothbrush is my top recommendation.
Are you considering getting a Goby brush? Ask the Dentist readers get 10% off by using promo code ASKTHEDENTISTRead Next: Goby, Boka, or Quip? A Dentist Reviews and Compares